Sydney
Sydney focuses on visual merchandising and storytelling, built for jewelry and accessories stores. Video banners, dark mode and before/after sliders give it a distinctive presentation.


No theme fee.
Sydney is a premium theme ($380 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Jewelry and accessories brands that want to lead with visual storytelling.
Jewelry & accessories
Worth knowing
Because it leans on visual storytelling, some sections can feel decorative if you want a simpler, text-driven store.
Strengths
- Video banners and dark mode support a striking brand presentation
- Before/after sliders add visual detail to product pages
- Mega menu and infinite scroll work well for larger collections
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Sydney, Vineyard, Magazine, Profile, Affinity
Questions
Is the Sydney theme free?
No — it's $380 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Sydney to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Sydney store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes

Prestige
$400Fits high-end jewelry, fashion, or multi-channel brands selling to both consumers and businesses.

Empire
$360Fits jewelry, cosmetics or fashion stores with a wide catalog.

Envy
$320Fits fashion, jewelry, or beauty brands with a premium positioning.

Fashionopolism
$200Fits fashion stores that also sell watches or accessories and grow through seasonal campaigns.

Atelier
FreeA good starting point for curated, relatively small catalogs, such as handmade goods, art or boutique jewelry.

Desert
$100Fits luxury fashion, jewelry or premium product stores.
Start with Sydney?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Apparent Collective. Theme name and images belong to their owners.