Roam
Roam is a mobile-first theme with more than 40 image filters, built to make touch-based shopping on smaller screens feel natural.


No theme fee.
Roam is a premium theme ($120 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits brands with heavy mobile traffic in outdoor or casual apparel styles.
Sports & outdoors · Fashion & apparel
Worth knowing
It lacks category-specific fields like ingredients or size charts, so detailed product info needs to go into the description.
Strengths
- 40+ image filters give photography a consistent brand look
- Sticky add-to-cart button suits touch-based shopping
- Combined listing merges variants onto a single page
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Roam, Trek, Wander
Questions
Is the Roam theme free?
No — it's $120 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Roam to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Roam store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
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Start with Roam?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Red Plug Design Co.. Theme name and images belong to their owners.