Pipeline
Pipeline is aimed at luxury fashion brands, offering more than 40 sections built with nested blocks and a focus on upsell and campaign tools.


No theme fee.
Pipeline is a premium theme ($360 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits premium-positioned fashion and accessory brands with a sizeable collection.
Fashion & apparel
Worth knowing
The feature set is rich enough that smaller catalogs may find it more than they need.
Strengths
- Nested blocks unlock 40+ customizable sections
- Free-shipping bar and upsell areas help lift cart value
- Product cards simplify color and size selection
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Pipeline, Petra, Pahoa, Phantom
Questions
Is the Pipeline theme free?
No — it's $360 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Pipeline to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Pipeline store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
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$400Fits brands combining retail with wholesale or B2B selling across a wide catalog.
Start with Pipeline?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Groupthought. Theme name and images belong to their owners.