Luxe
Luxe leans on video and image banners for a high-end brand impression, built with agency-level polish for luxury brands.


No theme fee.
Luxe is a premium theme ($500 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits upscale, luxury-positioned fashion brands with a wide catalog.
Fashion & apparel
Worth knowing
The heavy use of video sections can add page weight, so image and video optimization matters for performance.
Strengths
- 8+ prebuilt video sections support autoplaying video throughout
- Filters, badges and color swatches build a premium product presentation
- Quantity pricing opens the door to a wholesale channel too
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Luxe, Soho, Mayfair, Milton
Questions
Is the Luxe theme free?
No — it's $500 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Luxe to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Luxe store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes

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Prestige
$400Fits high-end jewelry, fashion, or multi-channel brands selling to both consumers and businesses.

District
$220Fits fashion stores wanting a minimalist look across a larger catalog.

Motion
$420Fits fashion brands that invest in video content and see heavy mobile traffic.

Venue
$380Suits stores planning long-term growth that want a theme with ongoing updates.

Hyper
$400Fits brands combining retail with wholesale or B2B selling across a wide catalog.
Start with Luxe?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Winter Studio. Theme name and images belong to their owners.