Focal
Focal has a striking layout designed to make tech product photography stand out. More than 20 sections, quantity pricing, and cross-sell recommendations help build a storefront that carries detail and quality.


No theme fee.
Focal is a premium theme ($320 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits electronics stores where product imagery needs to carry detail and quality.
Electronics & tech
Worth knowing
The design is tuned for tech imagery, so other industries will want to rework the preset colors.
Strengths
- 20+ sections for distinctive brand storytelling
- Quantity pricing to support bulk buying
- Product recommendations on product and cart pages for cross-selling
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Ivory, Quartz, Sapphire, Focal
Questions
Is the Focal theme free?
No — it's $320 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Focal to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Focal store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
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Start with Focal?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Maestrooo. Theme name and images belong to their owners.