Discovery
A blocks-based, flexible theme built for a premium storefront feel, aimed at beauty and fashion brands.
No theme fee.
Discovery is a premium theme ($120 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Fits higher-end beauty and fashion stores.
Health & beauty · Fashion & apparel
Worth knowing
It leans toward a premium, understated look; stores wanting a busier, promo-heavy storefront will need extra customization.
Strengths
- Block-based structure makes each section easy to customize
- Ingredient fields build trust for cosmetics products
- Mobile-friendly design keeps the experience consistent across devices
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Discovery, Lavish, Superior, Glorious
Questions
Is the Discovery theme free?
No — it's $120 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Discovery to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Discovery store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes

Impulse
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Prestige
$400Fits high-end jewelry, fashion, or multi-channel brands selling to both consumers and businesses.

District
$220Fits fashion stores wanting a minimalist look across a larger catalog.

Sleek
$350Cosmetics and beauty brands selling to both retail and wholesale customers.

Eurus
$350Fits beauty and personal care brands selling to both consumers and wholesale buyers.

Motion
$420Fits fashion brands that invest in video content and see heavy mobile traffic.
Start with Discovery?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or Grixio. Theme name and images belong to their owners.