Shopify theme · eComX

Blum

Name: Blum Shopify theme
Price: 170 USD
Author: eComX

Blum puts a lookbook-first layout at the center for DTC apparel brands, with hotspot-enabled sections that build a genuine 'shop the look' experience around full outfits.

$170 on Theme Store★ 99% positive · 259 reviewsWith Birdy no theme fee

I want a store like Blum View live demo

No theme fee.

Blum is a premium theme ($170 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.

With a Birdy build$0 theme

Who is it for?

A fit for mid-to-large apparel catalogs that lean on outfit and lookbook storytelling.

Fashion & apparel

Worth knowing

The lookbook- and outfit-driven structure can feel like more than needed for a store selling a single type of product.

Strengths

Hotspot sections build a genuine 'shop the look' experience
Product-sibling linking eases switching between product variants
Theme editor supports AI-assisted section building

Features

Built-in features listed on the Theme Store. Anything missing, we build.

Cart notesIn-store pickupsQuick buySlide-out cartSticky cartAge verifierBlogsCountdown timerCross-sellingCustomizable contact formEU translations (EN, FR, IT, DE, ES)FAQ pageIn-menu promosProduct badgesPromo bannersPromo popupsPromo tilesQuick viewRecommended productsRight-to-leftStock counterTrust badgesUsage informationSlideshowSize chartShipping/delivery informationProduct videosProduct tabsProduct optionsLookbooksImage zoomImage rolloverImage hotspotImage galleriesHigh-resolution imagesColor swatchesBefore/after image sliderAnimationCombined listingShopify PlusBack-to-top buttonBreadcrumbsCollection page navigationEnhanced searchInfinite scrollMega menuProduct filtering and sortingSticky headerSwatch filters

Presets: Solie, Fuji, Blum, Totem, Monti

Questions

Is the Blum theme free?

No — it's $170 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.

Can you customize Blum to match my brand?

Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.

How long does a Blum store build take?

A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.