Amber
Amber is an easy-to-customize theme that lets your branding come through from logo to color palette. Image hotspots and lookbooks help turn products into a visual story.


No theme fee.
Amber is a premium theme ($220 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.
Who is it for?
Works well for brands running multiple lines, such as kids and general apparel, with a mid-to-large catalog.
Fashion & apparel · Kids & toys
Worth knowing
The marketing copy is generic; the actual feature set sits at an average level for a fashion theme.
Strengths
- Image hotspots tag products directly within lifestyle photos
- Cross-selling tools are built in to lift average order value
- Infinite scroll and mega menu keep large collections navigable
Features
Built-in features listed on the Theme Store. Anything missing, we build.
Presets: Amber, Rascals, Alora
Questions
Is the Amber theme free?
No — it's $220 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.
Can you customize Amber to match my brand?
Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.
How long does a Amber store build take?
A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.
Similar themes

Impulse
$500Fits fashion brands running frequent promotions and campaigns.

Prestige
$400Fits high-end jewelry, fashion, or multi-channel brands selling to both consumers and businesses.

District
$220Fits fashion stores wanting a minimalist look across a larger catalog.

Motion
$420Fits fashion brands that invest in video content and see heavy mobile traffic.

Venue
$380Suits stores planning long-term growth that want a theme with ongoing updates.

Hyper
$400Fits brands combining retail with wholesale or B2B selling across a wide catalog.
Start with Amber?
You pick the style, we design it, the store is yours. Written quote within 24 hours.
Birdy Digital is not affiliated with Shopify or BigStart. Theme name and images belong to their owners.