Shopify theme · UTD BV

Allure

Name: Allure Shopify theme
Price: 100 USD
Author: UTD BV

Allure is a fashion theme that packs an unusually long feature list into a low price point. It focuses on product discovery and brand visibility, with an eye toward future AI-driven shopping channels.

$100 on Theme Store★ 90% positive · 30 reviewsWith Birdy no theme fee

I want a store like Allure View live demo

No theme fee.

Allure is a premium theme ($100 on the Theme Store). We design a store in this style tailored to your brand — you don't pay a separate theme fee.

With a Birdy build$0 theme

Who is it for?

Fits apparel brands with a large catalog that want to lean on strong visuals and also sell in bulk.

Fashion & apparel · Wholesale & B2B

Worth knowing

Despite the low price, the settings list is dense, which may feel like a lot for a brand that wants a simple store.

Strengths

Quantity pricing helps you support larger, bulk-buying purchase scenarios
Infinite scroll and mega menu keep large collections easy to browse
Size charts and before/after sliders build confidence before purchase

Features

Built-in features listed on the Theme Store. Anything missing, we build.

Cart notesGift wrappingIn-store pickupsPre-orderQuick buySign in with ShopSlide-out cartSticky cartAccount menuTrust badgesStock counterRight-to-leftRecommended productsRecently viewedQuick viewPromo tilesPromo popupsPromo bannersProduct badgesPress coverageIn-menu promosFAQ pageEU translations (EN, FR, IT, DE, ES)Customizable contact formCross-sellingCountdown timerBlogsBack-in-stock alertAge verifierQuantity pricingShopify PlusUsage informationSlideshowSize chartShipping/delivery informationProduct videosProduct tabsProduct optionsLookbooksIngredients or nutritional informationImage zoomImage rolloverImage hotspotImage galleriesHigh-resolution imagesColor swatchesBefore/after image sliderAnimationCombined listingBack-to-top buttonBreadcrumbsCollection page navigationEnhanced searchInfinite scrollMega menuProduct filtering and sortingSticky headerSwatch filters

Presets: Allure, Stitch, Carrara, Pristine, Bijou

Questions

Is the Allure theme free?

No — it's $100 on the Shopify Theme Store (one-time license). When Birdy designs your store in this style, there's no separate theme fee. Prices on the Theme Store may change.

Can you customize Allure to match my brand?

Yes. We adapt colors, typography, sections and page layouts to your brand, and add custom sections when the theme doesn't cover what you need.

How long does a Allure store build take?

A standard build goes live in 5–7 business days. We give you an exact timeline in a written quote based on your catalog and integrations.